Equity: I have delivered more than 16℅ compounding annualised return over last 37 years.
Investor: Not possible, I have lost my money almost all the time when I invested in you.
Equity: These are real data, you can check my track record.
Investor: Then why didn't I make money?
Equity: Because you treated me like a passing affair and not married me. I can generate wealth for the people who enter in long term commitment with me, loyal to me and don't leave me in bad time.